Abstract
This article provides a chronology of the development of in-home videotex shopping in the United States, England, and France. Once heralded as the “next revolution of the retailing world,” videotex shopping has been marked by great expectations and relatively disappointing results across these three “hi-tech" economies. Reasons supporting the high hopes are compared with actual market results. The players - past and present - are identified, the issues are discussed, and the prospects for the future are evaluated. Developers of in-home videotex shopping are urged to avoid technological myopia and focus on the larger issue of satisfying consumer shopping needs.
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George, R.J. (2015). An International Perspective of In-Home Electronic Shopping. In: Bahn, K. (eds) Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17046-6_11
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DOI: https://doi.org/10.1007/978-3-319-17046-6_11
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