Abstract
The literature for the constructs of value, familiarity, and is reviewed, instruments are identified and research is carried out among students at an Australian business school with a large Asian student population. Results show no differences on these constructs between Asian and Australian students but significant differences on the basis of gender. The interrelations among the constructs are also explored and results are reported. Conclusions and implications for management are drawn, limitations are noted and directions for future research are indicated.
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© 2015 Academy of Marketing Science
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Caruana, A., Ewing, M.T., Ramaseshan, B., Chaw, M.Y. (2015). Value of Computers, Familiarity and Involvement among Asian and Australian University Students. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_17
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DOI: https://doi.org/10.1007/978-3-319-17356-6_17
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
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