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An Extended Model of Consumer Knowledge Assessment: A Cross-National Study

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Global Perspectives in Marketing for the 21st Century

Abstract

This study extends Park et al.’s (1994) model of Consumer Knowledge Assessment to the previously unexamined antecedent of needfor- cognition. The cross-national applicability of the extended model of Consumer Knowledge Assessment was tested further with student samples drawn from Turkey and New Zealand. The findings of this study confirmed the results of the Park et al.’s (1994) study. It was also found that the level of self-assessed knowledge was significantly related to need-for-cognition, as hypothesized.

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Author information

Authors and Affiliations

  1. Lincoln University, Newark, USA

    Bulent Menguc

  2. Istanbul Technical University, Newark, USA

    Nimet Uray

Authors
  1. Bulent Menguc
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  2. Nimet Uray
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Editor information

Editors and Affiliations

  1. University of Delaware, Newark, Delaware, USA

    Ajay K. Manrai

  2. Eastern Illinois University, Charleston, Illinois, USA

    H. Lee Meadow

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© 2015 Academy of Marketing Science

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Menguc, B., Uray, N. (2015). An Extended Model of Consumer Knowledge Assessment: A Cross-National Study. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_46

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