Abstract
This paper explores the importance of the die and mould manufacturers for new product developments. There needs the cooperation and arrangement in transactional networks. This close relationship is one of the «design-in» systems. This study is based on the interview-based research on the die and mould manufacturers in Japan.
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Fujimoto, H., Sasakawa, Y., Kubo, Y. (2015). Transactional Network for New Products: A Case of Die and Mould Industry in Japan. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_23
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DOI: https://doi.org/10.1007/978-3-319-17383-2_23
Publisher Name: Springer, Cham
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