Abstract
The South African Police Services (SAPS) is in the process of transformation towards a community policing model. Strategic partnerships between the community, police service, business and other stakeholders are likely to play an important role in this process. This article explores the theories of crime and responses to crime in South Africa, and the philosophy of community policing and the need for marketing skills. The need for both internal and external marketing is emphasized, and the adoption of a political-economy model to underpin a macro-marketing approach to community policing is suggested.
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Leibold, M., Mengistu, B., Pindur, W. (2015). Community Policing in a Multicultural Community Environment: Marketing Issues for a Police Service, with Specific Reference to South Africa. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_40
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DOI: https://doi.org/10.1007/978-3-319-17383-2_40
Publisher Name: Springer, Cham
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