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A Selected Bibliography on Marketing to African Americans and Hispanics Since the Late 1970s

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Minority Marketing: Research Perspectives for the 1990s

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Abstract

This research effort reports an identification of selected research references focusing on the buyer behavior patterns of African American and Hispanic consumers published since the late 1970s. Specifically, the bibliographic published literature is sectioned off as data based studies, dissertation studies and published articles.

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Data Base Studies

  • Allen, Richard L. and David E. Clark. "Ethnicity and Mass Media Behavior: A Study of Blacks and Latinos," Journal of Broadcasting. Volume 24, Number 1 (Winter 1980), pp. 23–34.

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  • Barnett, Arthur D. "Black-White Consumer Differences in a Market Study," In Proceedings. Southern Marketing Association, Robert S. Franz, Robert M. Hopkins and Al Toma, Eds., (The Southern Marketing Association and the University of Southwestern Louisiana, 1978, pp. 359–362.

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  • Colley, James D. and Rex Bennett. "Selling Women, Selling Blacks," Journal of Communication. Volume 26 (Autumn 1976), pp. 160–173.

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  • Delpriore, Lisa. "Tapping into the Hispanic Market," Marketing Communications. Volume 11 (June 1986), pp. 57–62.

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  • Deshpande, Rohit and Hoyer, Wayne D. "The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer Research. Volume 13 Number 2 (September 1986), pp. 214–22.

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  • Donohue, Thomas R. and Timothy P. Meyer. "Black and White Children: Perceptions of TV Commercials," Journal of Marketing. Volume 42, Number 4, 1978, pp. 34–40.

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  • Donohue, Thomas R. Timothy P. Meyer and Lucy L. Hcnke. "How Black Children See TV Commercials, Journal of Advertising Research. Volume 18, Number 5 (October 1978), pp. 51–58.

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  • Edmonds, Linda L. and A. Coskun Samli. "Attribute vs. Activity Orientation as Related to Sub-Culture Purchase Behavior Differences," In Minority Marketing. R. L. King. ed. 1987, pp. 33–36.

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  • Extcr, Thomas G. "Focus on Hispanics," American Demographics. Volume 7 (August 1985), pp. 28–33.

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  • Fareed, A. D. and G. D. Riggs. "Racial Differences in Consumer Expenditure Patterns, 1972–73," Review of Black Political Economy. Volume 11 (Spring 1981), pp. 293–301.

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  • Feldman, Lawrence and Alvin Star. "Racial Factors in Shopping Behavior," In A New Measure of Responsibility for Marketing. Keith Cox and Ben M. Enis, eds., 1978, pp. 216–226.

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  • Glasser, Gerald J. and Gale D. Metzger. "Radio Usage by Blacks: An Update," Journal of Advertising Research. Volume 21, Number 2, 1981, pp. 47–52.

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  • Goldsmith, R. E. et al. "Race and Sex Differences in Self-Identified Innovativeness and Opinion Leadership (fashion consciousness)," Journal of Retailing. Volume 63 (Winter 1987), pp. 411–25.

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  • Goldman, Arich. "Confined Shopping Behavior Among Low Income Consumers: An Empirical Test," Journal of Marketing Research. Volume 50 (February 1978), pp. 11–19.

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  • Company Image," Journal of Advertising Research. Volume 10 (April 1979), pp. 29–33.

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  • Hernandez, S. A. "An Exploratory Study of Coupon Use in Puerto Rico: Cultural vs. Institutional Barriers to Coupon Use," Journal of Advertising Research. Volume 28 (October–November 1988), pp. 40–46.

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  • Hirschman, Elizabeth C. "Black Ethnicity and Innovative Communication," Journal of the Academy of Marketing Science. Volume 18 (Winter/Spring 1980), pp. 100–119.

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  • Hoyer, Wayne D. and Rohit Deshpande. "Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity," In Educators' Conference Proceedings, eds. B. J. Walker et al., Chicago: American Marketing Association, 1982, pp. 89–92.

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  • Humphrey, Ronald and Howard Schumann. "The Portrayal of Blacks in Magazine Advertisements: 1950–1982," Public Opinion Quarterly. Volume 48 (Fall 1984), pp. 551–563.

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  • Kassarjian, Harold H. "Evidence on the Changing Image of Black People," In Emerging Issues in Black Economic Development. Benjamin F. Bobo and Alfred E. Osborne, Jr., eds. Lexington, Massachusetts: Lexington Books, 1976, pp. 167–187.

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  • Kevin, R. "Black Model Appearance and Product Evaluations," Journal of Communication. Volume 29 (Winter 1979), pp. 123–128.

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Dissertation Studies

  • Brogowicz, Andrew Allen, Ph.D. "Race as A Basis for Market Segmentation: An Exploratory Analysis," An unpublished Doctoral dissertation, Michigan State University, 1977.

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  • Cornwell, Tammy Bettina, Ph.D. "Comprehension and Miscomprehension of Selected Print Advertisement to: Focus on the Hispanic Consumer," An unpublished Doctoral dissertation, University of Texas, 1988.

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  • Diaz-Etchevehere, Hugo Cesar, Ph.D. "An Analysis of Earnings Differentials Between anglos, Mexican-Americans and Blacks in Five Southwestern States," An unpublished Doctoral dissertation, University of Wisconsin, Milwaukee, 1977.

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  • Dolinsky, Claudia, Ph.D. "Cultural and Linguistic Barriers to Consumer Information Processing: Information Overload in a Hispanic Population in the United States," An unpublished Doctoral dissertation, Purdue University, 1984.

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  • Dunlap, Bobbye Kitchens, D.B.A. "A Psychographic Analysis of New Automobile Purchase Behavior Among Black and White Consumers in Selected SMSA's in the State of North Carolina," An unpublished Doctoral dissertation, Louisiana Tech University, 1978.

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  • Edmonds, Linda Loretta, Ph.D. "Clothing Buying Practices and Life Style Differentials Between Employed Black and White Women," An unpublished Doctoral dissertation, Virginia Polytechnic Institute and State University, 1979.

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  • Hodges, Lloyd Curry, Ph.D. "Clothing and Race: An Examination of the Effects of Race on Consumption," An unpublished Doctoral dissertation, University of Illinois at Urbana-Champaign, 1982.

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  • Imperia, Giovanna, Ph.D. "Family Purchasing Decisions Among Mexican-Americans and Anglos," An unpublished Doctoral dissertation, University of Texas, 1982.

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  • Lorentz, Robert Lee, D.B.A. "An Analysis of the Characteristics of Black Consumers Relative to Credit Related Payment Patterns and the Impact on Experimental Screening Techniques," An unpublished Doctoral dissertation, Mississippi State University, 1988.

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  • Mercado, Villagra, Salvador Arturo, Ph.D. "Purchasing Patterns, Life-style, and Demographics among Middle Class Mexican-Americans and Mexicans: A Market Segmentation Study," An unpublished Doctoral dissertation, The University of Texas at Austin, 1988.

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  • Newton, Julia Gantt, Ph.D. "A Study of the Importance of Spanish Versus English Language Radio Commercials Directed to Hispanics-an Experiment," An unpublished Doctoral dissertation, University of Texas, 1986.

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  • Omarzai, Mahmood Ali Khan, Ph.D. "A Comparative Marketing Analysis of the Size Distribution of Incomes of White, Black and Spanish-American Ethnic Groups in the United States," An unpublished Doctoral dissertation, Indiana University, 1976.

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  • Pegues, Dayton Clyde, D.B.A. "Purchasing Decisions Among Black and White Families for Selected Products in Durham, North Carolina," An unpublished Doctoral dissertation, Memphis State University, 1989.

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  • Penaloza, Lisa Nicole, Ph.D. "A Travesando Fronteras/Border Crossings: An Enthnographic Exploration of the Consumer Acculturation of Mexican Immigrants," An unpublished Doctoral dissertation, University of California, Irvine, 1990.

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  • Rhi-Perez, Pablo, Ph.D. "A Cross Cultural Study of Attitudes Toward Advertising and Consumer Brand Choice Strategies Among Mexicans, Mexican-Americans and Anglos," An unpublished Doctoral dissertation, University of Texas, 1989.

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  • Smith, James R., D.B.A. "Alternative Bases for Market Segmentation: An Empirical Investigation of Low and Middle Income Black and White Consumers of Clothing Items," An unpublished Doctoral dissertation, University of Tennessee, 1980.

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  • Stamps, Miriam Burney, Ph.D. "The Black Consumer Market: A Segmentation Analysis," An unpublished Doctoral dissertation, Syracuse University, 1982.

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  • Stith, Melvin Thomas, Ph.D. "Marketing Implications of the Changes in Black Consumer Spending Behavior," An unpublished Doctoral dissertation, Syracuse University, 1978.

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  • Valencia, H., Ph.D. "Shopping Orientation Among Hispanics and Anglos in the United States," An unpublished Doctoral dissertation, Georgia State University, 1982.

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  • Vaughn, Percy Joseph, Jr., D.B.A. "A Study of the Self-Concept of Black Youth in the Southern Region of the United States as Influenced by Selected Business Environmental Concepts: The Implication for Marketing Managers," An unpublished Doctoral dissertation, Texas Tech University, 1977.

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  • Williams, Norma Jean, Ph.D. "Changing Patterns in the Mexican American Family." An unpublished Doctoral dissertation, University of Texas, 1984.

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Authors and Affiliations

  1. Jackson State University, Richmond, USA

    J. R. Smith

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  1. J. R. Smith
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  1. University of Richmond, Richmond, Virginia, USA

    Robert L. King

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Smith, J.R. (2015). A Selected Bibliography on Marketing to African Americans and Hispanics Since the Late 1970s. In: King, R. (eds) Minority Marketing: Research Perspectives for the 1990s. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17386-3_12

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