Abstract
This paper explores some of the psychological influences on excessive participation in state lotteries by African Americans. The impact of racism and poverty, and African American beliefs, and learning are discussed in an effort to explain African American compulsive lottery participation. Finally, an approach to treatment is proposed.
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References
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© 2015 Academy of Marketing Science
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McKinley-Floyd, L.A., Goodrich, J.N. (2015). Psychological Influences on African American Compulsive Gambling Behavior. In: Choudhury, P. (eds) Proceedings of the 1996 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17395-5_8
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DOI: https://doi.org/10.1007/978-3-319-17395-5_8
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17394-8
Online ISBN: 978-3-319-17395-5
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