Abstract
In this chapter, we present future trends in web and mobile advertising, and associated challenges.
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Reference
Mookerjee R, Kumar S, Mookerjee VS (2012) To show or not show: using user profiling to manage internet advertisement campaigns at Chitika. Interfaces 42(5):449–464
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Kumar, S. (2016). Future Trends and Challenges in Web and Mobile Advertising. In: Optimization Issues in Web and Mobile Advertising. SpringerBriefs in Operations Management. Springer, Cham. https://doi.org/10.1007/978-3-319-18645-0_7
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DOI: https://doi.org/10.1007/978-3-319-18645-0_7
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Online ISBN: 978-3-319-18645-0
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