Prices and Profits

Abstract

It amazes me how often small business owners show an iron-clad grasp of prices and profits that seems to elude managers at large companies.

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1.
Walmart 10-K filed March 2013.
2.
Apple 10-K, filed September 2014.
3.
TV-Hersteller machen 10 Milliarden Verlust. Frankfurter Allgemeine Zeitung, April 20, 2013, p. 15.
4.
Drucker PF (2001) The Essential Drucker. Harper Business, New York, p. 38.
5.
Motorola Plans to Lay Off 3,500. Associated Press, January 20, 2007.
6.
Data from the Institut der Deutschen Wirtschaft, 2013.
7.
Rabattschlacht im Pharmahandel. Handelsblatt, March 20, 2013, p. 16.
8.
Q3 2013/2014 results releases for the company.
9.
Lopez-Remon L. Price before Volume-Strategy—the Lanxess Road to Success. Presentation, Simon-Kucher Strategy Forum, Frankfurt, November 22, 2012.
10.
Hoeherer Verlust bei Steinzeug, General-Anzeiger Bonn, May 1, 2014, p. 7.
11.
Global 500, The World’s largest corporations. Fortune , July 22, 2013, pp. F-1–F-22.
12.
GM’s Employee-Discount Offer on New Autos Pays Off. USA Today, June 29, 2005.
13.
www.chicagotribune.com, January 9, 2007.
14.
Friedel E. Price Elasticity—Research on magnitude and determinants. Lang, Frankfurt, 2014.
15.
http://money.cnn.com/2013/12/26/news/companies/delta-ticket-price-glitch/.

Simon-Kucher & Partners Strategy & Marketing Consultants, Bonn, Germany
Hermann Simon

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Hermann Simon
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Simon, H. (2015). Prices and Profits. In: Confessions of the Pricing Man. Copernicus, Cham. https://doi.org/10.1007/978-3-319-20400-0_5