Abstract
Past approaches to depicting value in executive education seminars were limited to participants’ satisfaction, transfer of knowledge into the businesses, observing behavioral change, and making progress towards measuring impact. There is another layer which starts to matter, especially since many of the recent crises originate in short-termism, greed, and opportunistic behavior of a minority of players. This chapter presents and discusses a holistic six-level framework for a more modern approach of evaluating training and executive education seminars.
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Notes
- 1.
The name of the company has been disguised. The presented dilemma and observed pattern, however, remain unchanged. It depicts a classic dilemma in designing, directing, and selling executive education seminar, which is also reported in Amann et al. (2016).
- 2.
The name has also been disguised.
References
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Amann, W. (2016). Measuring the Success of Executive Education: Comprehensively Depicting Holistic Finance Education. In: Azarmi, T., Amann, W. (eds) The Financial Crisis. Springer, Cham. https://doi.org/10.1007/978-3-319-20588-5_10
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DOI: https://doi.org/10.1007/978-3-319-20588-5_10
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