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Analyzing Visual Data with Text from the Mmogo-method: Experience of Meaning During the Third Trimester of Pregnancy

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Understanding Relational and Group Experiences through the Mmogo-Method®

Abstract

The chapter demonstrates how to analyze visual data with text obtained from the Mmogo-method. First-time mothers’ experience of meaning during pregnancy is used as an example. Data were obtained from six Afrikaans-speaking women (aged between 22 and 40 years) in the third trimester of their first pregnancy. The research was conducted at a private hospital which offered prenatal classes for pregnant women in the North West Province, South Africa. Visual data with text are analyzed using the following six steps: First, the research production context is described. Second, researchers assume an empathic position towards the data. Third, literal observations of elements in the visual representations are described. Fourth, the symbolic meanings attached by participants to the visual elements, which are determined during data collection and treated as such during data analysis, are described. Fifth, participant-introduced contexts are described. Sixth, informed by the previous four steps, researchers conduct an interpretive analysis, applying their skills as methodologists and subject experts. In the sixth step, findings are further compared with literature and the transferability of knowledge is demonstrated. Visual data analysis aims to move beyond the descriptive level while refraining from decontextualizing the content.

‘The Mmogo-method®’ is a registered South African trademark of the North-West University.

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Acknowledgements

Ms J. de Beer is acknowledged for literature on pregnancy and well-being and her management of the data collection process, and Ms H. Coetzee for her management of the research process and supervision of students.

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Authors and Affiliations

  1. Africa Unit for Transdisciplinary Health Research, North-West University, Private Bag X6001, Potchefstroom, 2520, South Africa

    Vera Roos & Amoné Redelinghuys

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  1. Vera Roos
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  2. Amoné Redelinghuys
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Correspondence to Vera Roos .

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  1. Africa Unit for Transdisciplinary Health Research, North-West University, Potchefstroom, South Africa

    Vera Roos

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Roos, V., Redelinghuys, A. (2016). Analyzing Visual Data with Text from the Mmogo-method: Experience of Meaning During the Third Trimester of Pregnancy. In: Roos, V. (eds) Understanding Relational and Group Experiences through the Mmogo-Method®. Springer, Cham. https://doi.org/10.1007/978-3-319-31224-8_7

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