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E-commerce in the Context of Protected Areas Development: A Managerial Perspective Under a Multi-Criteria Approach

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Multiple Criteria Decision Making

Part of the book series: Multiple Criteria Decision Making ((MCDM))

Abstract

Protected areas are under national and international environment laws because their recognized biological and environmental values provide economic prospects. The Prespa Lake Ecosystem, shared by three countries, Greece, FYROM and Albania, constitutes a dynamic model of local economic growth, environmental protection, joint management and international cooperation. Internet has become an alternative channel on business standard and especially, e-commerce constitutes an imperative within the viability of an enterprise. The concept of e-commerce is all about using the Internet to incorporate previous business models and economic strategies. This paper studies the e-commerce adoption in the Prespa Park Basin, a Greek protected area, member of NATURA2000 network, for regional development. E-commerce websites are ranked respecting their content and characteristics, as attributed to 30 variables. Following, the multicriteria method of PROMETHEE II is applied in order to perform evaluation and ranking tasks. Furthermore, the optimum e-commerce units are identified aiming to benchmark further e-commerce adoption in local enterprises. Finally, necessary recommendations for e-commerce website optimization is presented.

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Author information

Authors and Affiliations

  1. Laboratory of Forest Informatics, School of Forestry and Natural Environment, Aristotle University of Thessaloniki, 54124, Thessaloniki, Greece

    Christiana Koliouska & Zacharoula Andreopoulou

  2. School of Production Engineering and Management, Technical University of Crete, University Campus, 73100, Chania, Greece

    Constantin Zopounidis

  3. Audencia Business School, Nantes, France

    Constantin Zopounidis

  4. Technological Educational Institute of Crete, Heraklion, Greece

    Christos Lemonakis

Authors
  1. Christiana Koliouska
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  2. Zacharoula Andreopoulou
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  3. Constantin Zopounidis
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  4. Christos Lemonakis
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Corresponding author

Correspondence to Constantin Zopounidis .

Editor information

Editors and Affiliations

  1. School of Production Engineering and Management, Technical University of Crete, Chania, Greece

    Constantin Zopounidis

  2. School of Production Engineering and Management, Technical University of Crete, Chania, Greece

    Michael Doumpos

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Koliouska, C., Andreopoulou, Z., Zopounidis, C., Lemonakis, C. (2017). E-commerce in the Context of Protected Areas Development: A Managerial Perspective Under a Multi-Criteria Approach. In: Zopounidis, C., Doumpos, M. (eds) Multiple Criteria Decision Making. Multiple Criteria Decision Making. Springer, Cham. https://doi.org/10.1007/978-3-319-39292-9_6

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