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Personalized Medicine and Technology Transfer

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Personalized Medicine

Part of the book series: Europeanization and Globalization ((EAG,volume 2))

Abstract

There is a growing importance of the personalized medicine approach regarding not only the future development of society but also the economy growth of every country. The personalized medicine approach presents an important innovation regarding the improvement in the health care and quality of life that result in the reduction of diseases and in economic benefits. The personalized medicine concept primarily involves an individual approach to the patient according to the assumption that the disease is treated on the basis of the patient’s specific individual needs. A consensus between the industry and society, or respectively all relevant stakeholders (patients, medical professionals, researchers, health care planners, etc.), has a crucial role in supporting this approach.

The success of the personalized medicine concept depends on understanding the different multidisciplinary approaches and available data and knowledge and transferring this knowledge to the patients and the whole community. Innovation, technology transfer process, marketing and process management, along with quality scientific research and economy power are the basis for the future development and sustainability of the personalized medicine concept. The holistic approach to the personalized medicine emphasizes the technology transfer concept in biomedicine. Thus, technology transfer is a solution for the antagonism between research and development on one side and commercialization of personalized medicine on the other.

Petra Karanikic, Ph.D., Head of Technology Transfer Office, University of Rijeka, Rijeka, Croatia.

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Notes

  1. 1.

    Kozmetsky (1990).

  2. 2.

    Cohen (2004).

  3. 3.

    For various definitions of these terms, see, e.g., Kotler (2000) and Kotler and Armstrong (1996).

  4. 4.

    For various definitions of these terms, see e.g. Abramowich (2005), Antony (2006), and Antony and Banuelas (2001).

  5. 5.

    Jones et al. (2010).

  6. 6.

    Abramowich (2005).

  7. 7.

    Gijo and Rao (2005).

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Author information

Authors and Affiliations

  1. Technology Transfer Office, University of Rijeka, Rijeka, Croatia

    Petra Karanikic Ph.D.

Authors
  1. Petra Karanikic Ph.D.
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Corresponding author

Correspondence to Petra Karanikic Ph.D. .

Editor information

Editors and Affiliations

  1. Jean Monnet Department of European Public Law, University of Rijeka, Rijeka, Croatia

    Nada Bodiroga-Vukobrat

  2. Croatian Academy of Sciences and Arts, Rijeka, Croatia

    Daniel Rukavina

  3. Department of Biotechnology, University of Rijeka , Rijeka, Croatia

    Krešimir Pavelić

  4. University of Applied Sciences, Hochschule für öffentliche Verwaltung und Finanzen Ludwigsburg, Ludwigsburg, Germany

    Gerald G. Sander

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Karanikic, P. (2016). Personalized Medicine and Technology Transfer. In: Bodiroga-Vukobrat, N., Rukavina, D., Pavelić, K., Sander, G. (eds) Personalized Medicine. Europeanization and Globalization, vol 2. Springer, Cham. https://doi.org/10.1007/978-3-319-39349-0_6

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  • DOI: https://doi.org/10.1007/978-3-319-39349-0_6

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-39347-6

  • Online ISBN: 978-3-319-39349-0

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