Cultural and Creative Industries of the Color and Design of Packaging

Abstract

Cultural and creative industries, is a combination of creative thinking and cultural elements of the emerging industry, with local folk culture landscape, its religious and cultural backgrounds and other elements, and the use of creative or innovative design approach, the patterns created by new ideas industry. In this study, cultural and creative elements of products used gift packaging design to Taiwanese culture vocabulary-based, supplemented by Chinese cultural connotations, and added to the customs, specialty farming, scenic, etc., to derive new cultural and creative product design. First, the present study investigated and compared the pattern of commercially available gift for composition, color and pattern to be analyzed. Secondly, reference statistics, five different design elements used in the cultural and creative products, and Munsell color based on the use of 20 kinds of colors, a total of 20 experiments to test the theory of semantic analysis prevail, so that measured choose the most suitable cultural and creative element color, color analysis best visual effects. Experimental results show that with pineapple pattern simplicity FIG Teng packaging and Deep Blue color, the most representative places of cultural and creative in style.