Abstract
Switzerland is a small country that has enjoyed a remarkable long and continuous tradition of independence and political neutrality. The federal structure grants considerable autonomy to the different linguistic cantons. Each canton also has its own publishing and broadcasting companies. Evidence shows that the news media industry including the linguistic deliminated news media markets has experienced an increase in the level of concentration. The different news media markets still experience a certain level of competition due to the fact that media companies from mainly neighbouring countries are also offering their services and products in the Swiss markets. Due to the changing media landscape, the government has taken actions to analyze the situation and propose alternative ways to support the news media industry and to ensure media pluralism. Furthermore, this chapter discusses the different ways to trigger innovation in the news media markets in Switzerland and to improve the competitiveness of the industry.
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Dal Zotto, C., Sacco, V., Schenker, Y. (2017). Market Structure and Innovation Policies in Switzerland. In: van Kranenburg, H. (eds) Innovation Policies in the European News Media Industry. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-45204-3_16
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DOI: https://doi.org/10.1007/978-3-319-45204-3_16
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