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The International Expansion of an Art Museum: Guggenheim’s Global–Local Contexts

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Growth Frontiers in International Business

Part of the book series: The Academy of International Business ((AIB))

Abstract

During the past decades, art museums have begun to open foreign outposts. Museums provide an interesting context to study how institutional complexity shapes internationalization. Although museums encounter strikingly similar challenges to multinational enterprises, they have largely been overlooked in international business research. Inspired by a narrative approach, we undertake a qualitative study of the internationalization of the Guggenheim Foundation. Examining the interplay between different narratives, we uncover a non-linear, irregular process of internationalization with “experimental” market entries. Our analysis shows how the Foundation’s past international market entries and heritage shaped its subsequent moves, and how its internationalization process was characterized by unpredictability and complex political negotiations where non-business actors had a powerful voice. We expand recent theorizing on non-profits as area of future research.

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Notes

  1. 1.

    “ns” is used here to mean “not specified”.

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Acknowledgment

We would like to thank Lawrence Welch for his useful comments on our chapter.

Author information

Authors and Affiliations

  1. Department of Management Studies, Aalto University School of Business, 21210, FI-00076, Aalto, Helsinki, Finland

    Tiina Ritvala, Rebecca Piekkari, Henrika Franck & Nina Granqvist

Authors
  1. Tiina Ritvala
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  2. Rebecca Piekkari
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  3. Henrika Franck
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  4. Nina Granqvist
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Editor information

Editors and Affiliations

  1. Department of Management Birkbeck, University of London, London, United Kingdom

    Kevin Ibeh

  2. Department of Management Birkbeck, University of London, London, United Kingdom

    Paz Estrella Tolentino

  3. Department of Management Birkbeck, University of London, London, United Kingdom

    Odile E. M. Janne

  4. Department of Management Birkbeck, University of London, London, United Kingdom

    Xiaming Liu

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Ritvala, T., Piekkari, R., Franck, H., Granqvist, N. (2017). The International Expansion of an Art Museum: Guggenheim’s Global–Local Contexts. In: Ibeh, K., Tolentino, P., Janne, O., Liu, X. (eds) Growth Frontiers in International Business. The Academy of International Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-48851-6_8

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