Abstract
In order to address the theoretical perspectives on franchising it is useful to begin with an overview of the success and growth of franchising and looking at empirical data on franchising. This chapter looks at franchising in the USA, giving figures on the growth of the sector and also industry-specific information. The Irish and UK contexts of franchising are addressed by analysing the data on franchising in the UK and Ireland with figures on the growth of the sector and also industry-specific information. The Asian market and other emerging markets are also looked at; some of these markets are in introductory or growth phases of franchising when compared to the USA, which would be seen as a mature market in which franchising has been a successful and established organisational form for decades. Issues surrounding the growth of franchising in the emerging markets are explored; the very essence of this book which looks at the emergence and impact of franchising is particularly important, as these regions might benefit from the lessons learned in the more mature markets.
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Notes
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Today franchising occurs in more than 80 different industries, including car repair, car sales, book selling, building materials, business services, camera sales, car washes, carpet sales, computer training, chemists, credit agencies, cleaning contractors and domestic cleaning services, data processing, dentistry, dry cleaning, e-commerce, employment agencies, fast food, formal wear rental, greeting cards, grocery sales, hair care, hardware, insurance, music sales, optical care, petrol stations, photo processing, tax preparation, security systems, travel agencies, and weight loss centres.
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Beere, R. (2017). International Context. In: The Role of Franchising on Industry Evolution. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-49064-9_2
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DOI: https://doi.org/10.1007/978-3-319-49064-9_2
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Publisher Name: Palgrave Macmillan, Cham
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Online ISBN: 978-3-319-49064-9
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