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Structural Models

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Advanced Methods for Modeling Markets

Part of the book series: International Series in Quantitative Marketing ((ISQM))

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Abstract

Structural models are econometric representations of decision-making behavior. Their key characteristic is that they frequently represent quantities of sales and price data as outcomes of goal-directed decision-making by agents. A litmus test of the structural nature of an empirical model is therefore answering the question "where in the model are the agents’ decisions?" or in short “who maximizes what?”.

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Notes

  1. 1.

    See also Chap. 2 and Chap. 8 in Vol. I.

  2. 2.

    See also Chap. 15.

  3. 3.

    For computational details see, for example, Nevo (2001).

  4. 4.

    Our discussion here is based on Nevo (2001). See also Sect. 9.5.

  5. 5.

    In this paper, Vitorino also discusses and proposes a solution to the multiple-equilibria problem that is present in the entry literature.

  6. 6.

    See Chap. 17.

  7. 7.

    See Chap. 15.

  8. 8.

    The following text is based on Albuquerque and Bronnenberg (2012).

  9. 9.

    See Sect. 8.2.3.1 in Vol. I.

  10. 10.

    See also Sect. 9.5.

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Author information

Authors and Affiliations

  1. Faculty of Marketing, INSEAD Fontainebleau, Fontainebleau, France

    Paulo Albuquerque

  2. Department of Marketing, Tilburg School of Economics and Marketing, Tilburg University, The Netherlands

    Bart J. Bronnenberg

  3. Centre for Economic Policy Research, London, UK

    Bart J. Bronnenberg

Authors
  1. Paulo Albuquerque
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  2. Bart J. Bronnenberg
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Correspondence to Paulo Albuquerque .

Editor information

Editors and Affiliations

  1. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Peter S. H. Leeflang

  2. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Jaap E. Wieringa

  3. Department of Marketing, University of Groningen, Groningen, The Netherlands

    Tammo H.A Bijmolt

  4. Department of Marketing, D’Amore-McKim School of Business, Northeastern University, Boston, USA

    Koen H. Pauwels

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Albuquerque, P., Bronnenberg, B.J. (2017). Structural Models. In: Leeflang, P., Wieringa, J., Bijmolt, T., Pauwels, K. (eds) Advanced Methods for Modeling Markets. International Series in Quantitative Marketing. Springer, Cham. https://doi.org/10.1007/978-3-319-53469-5_7

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