Abstract
Bennett summarizes the findings of the earlier chapters. He then discusses possible futures for the use of public opinion with governance. The differing perspectives of elites and the mass public form a major focal point in this discussion. He concludes with proposals for best practices going forward. This focuses on the integration of different sources of data with a traditional sampling model and improved population listings. This is linked to the possibility of more ambitious kinds of research and more innovative ways of encouraging dynamic communications within well-administered and popularly responsive government.
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Reference
Bennett, S., & Winn, C. (2008). Complexity of public affairs analysis in a major government policy area. Canadian Journal of Marketing Research, 24(1) 32–40.
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Bennett, S.E. (2017). Summary and Implications. In: Applying Public Opinion in Governance. Palgrave Studies in Political Marketing and Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-54696-4_7
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DOI: https://doi.org/10.1007/978-3-319-54696-4_7
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