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Opportunities in International Trade Development

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Business Dynamics in North America

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Abstract

The local market competition is targeted toward the customers, and the competitors strive to win the customer, temporarily or permanently. However, in business-to-business process, the competition may turn more tactical and strategic in order to outperform the rivals firms. In this way, competition can be seen as regulated struggle. This chapter addresses the new opportunities in international trade by cooperating with the local industries in the trade region. Restructuring the contract manufacturing policies, updating investment and joint venture strategies, mergers, and acquisition, and building strategic alliances have been categorically discussed in this chapter. There is a need for the companies to work out the process of diagnosing, designing, implementing, and evaluating an effective method of resolving conflicts in the business projects as well as within an organization. This chapter critically examines the drivers and attributes of market chaos, complexities in technology growth, and dynamics of organizational work culture that affect the building and implementation of business projects.

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Authors and Affiliations

  1. EGADE Business School, Mexico City, Mexico

    Rajagopal

  2. Boston University, Boston, MA, USA

    Vladimir Zlatev

Authors
  1. Rajagopal
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  2. Vladimir Zlatev
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Correspondence to Rajagopal .

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Rajagopal, Zlatev, V. (2018). Opportunities in International Trade Development. In: Business Dynamics in North America. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-57606-0_9

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