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Understanding the Atmospheric Cues Effects on Consumer Emotions: A Case Study on Lazada Malaysia

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Advances in Visual Informatics (IVIC 2017)

Part of the book series: Lecture Notes in Computer Science ((LNIP,volume 10645))

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Abstract

The effectiveness of atmospheric cues on consumer’s emotion has a significant impact on online businesses. The usability issues with regards to atmospheric cues especially while browsing electronic commerce (e-commerce) websites are very important. This paper aims to identify the common atmospheric cues, usability issues and their effects on consumer emotions while browsing e-commerce websites. Usability testing techniques was conducted to five (5) participants from different backgrounds by using qualitative methods. The outcome of this preliminary study will help e-commerce websites specifically Lazada Malaysia to reduce usability gap of online shopping experience. The result highlights the atmospheric cues and their influence on the website. These initial findings motivated the current study, which extends our previous work by proposing other key variables and several new recommendations for improvement to generate more effective usability issues.

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Author information

Authors and Affiliations

  1. Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Malaysia, Shah Alam, Malaysia

    Saliza Aksah, Jamaliah Taslim, Maslina Abdul Aziz, Paezah Hamzah, Norehan Abdul Manaf & Zan Azma Nasruddin

Authors
  1. Saliza Aksah
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  2. Jamaliah Taslim
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  3. Maslina Abdul Aziz
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  4. Paezah Hamzah
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  5. Norehan Abdul Manaf
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  6. Zan Azma Nasruddin
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Corresponding author

Correspondence to Jamaliah Taslim .

Editor information

Editors and Affiliations

  1. Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia

    Halimah Badioze Zaman

  2. University of Cambridge, Cambridge, United Kingdom

    Peter Robinson

  3. Dublin City University, Dublin, Ireland

    Alan F. Smeaton

  4. National Central University, Jhongli, Taiwan

    Timothy K. Shih

  5. Carlos III University of Madrid, Madrid, Spain

    Sergio Velastin

  6. Toyo University, Kawagoe, Japan

    Tada Terutoshi

  7. Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia

    Azizah Jaafar

  8. Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia

    Nazlena Mohamad Ali

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Aksah, S., Taslim, J., Aziz, M.A., Hamzah, P., Manaf, N.A., Nasruddin, Z.A. (2017). Understanding the Atmospheric Cues Effects on Consumer Emotions: A Case Study on Lazada Malaysia. In: Badioze Zaman, H., et al. Advances in Visual Informatics. IVIC 2017. Lecture Notes in Computer Science(), vol 10645. Springer, Cham. https://doi.org/10.1007/978-3-319-70010-6_39

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  • DOI: https://doi.org/10.1007/978-3-319-70010-6_39

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-70009-0

  • Online ISBN: 978-3-319-70010-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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