Abstract
PEGA is an intensive training programme for tourism professionals funded by the ESF 20017–2013 Programme. In 2015, it was commonly undertaken by the University of the Aegean, the Panteion University of Athens and the University of Thessaly aiming to update the knowledge of tourism professionals. A Cultural Heritage Module has specifically instructed tourism professionals into the design and delivery of cognitive–emotional experiences for visitors at heritage places, addressing three main challenges: A. the discontinuity of supply and demand in the production of smart heritage that is disabling the consumption of quality and highly customized heritage products and services at local level; B. the need for multilateral and transparent collaborations and the creation of an effective stakeholder network; and C. the need for real-time accessibility of the cultural product per se servicing the connected consumer market. The training has demonstrated that interconnected professional networks and enhanced skills to exploit the local heritage potential with new heritage consumption models is a sine qua non condition for the future of tourism professionals while at the same time it is pointing towards new opportunities for structural changes in the heritage sector.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The New Narrative for Europe is an EU pilot project, initiated by the European Parliament and implemented by the European Commission. It is accessible at: http://ec.europa.eu/culture/policy/new-narrative/index_en.htm.
References
A.M.I.—Aide aux Musiques Innovatrices. (2014). Cultural and creative sector: Something to stand for. Roma: 3C 4 Incubators. Co-financed by: MED Programme—European Regional Development Fund.
Abeledo-Sanchis, R., & Rausell-Köster, R. (Eds.). (2011). Culture as a factor of economic and social innovation. Marseille: Creative Commons.
Baddeley, A. D., Eysenck, M., & Anderson, M. C. (2014). Memory. Hove: Psychology Press.
Baddeley, A., & Hitch, G. J. (1974). Working memory. In G. Bower (Ed.), Recent advances in learning and motivation (pp. 47–90). New York: Academic Press.
Belfiore, E., & Holdaway, D. (2014). The future of cultural value. How do we invest in our cultural life?. Coventry: University of Warwick.
Benghozi, P.-J., Salvador, E., & Simon, J.-P. (2015). Models of ICT innovation. A focus on the cinema sector. In M. Bogdanowicz (Ed.), JRC science and policy report. Luxembourg: Publications Office of the European Union.
Berninger, V., & Corina, D. (1998). Making cognitive Neuroscience educationally relevant. Educational Psychology Review, 10(3), 343–354.
Chan, T., & Goldthorpe, J. H. (2007). The social stratification of cultural consumption: Some policy implications of a research project. Cultural Trends, 16(4), 373–384.
Dewey, J. (1966). Democracy and education: An introduction to the philosophy of education. New York: Free Press.
Dewey, J. (1963). Experience and education. New York: Mc Millan.
di Russo, A. (2005). Nuove opportunita a vecchi preguidizi per l’audiovisivo italiano. Arts and Artifacts in Movie. Technology, Aesthetics Communication (AAM TAC), 2, 175–187.
di Russo, A. (2006). Voices of the constitution. Storyboard and direction notes. Rome: Fondazione della Camera dei Deputati.
di Russo, A., & Papathanassiou, D. (2015 forthcoming). An emerging market and the query of how-to-do: Culture as a driver for development and socio-economic cohesion. Paper presented at the Procedia—Financing sustainable economic growth for security and well being. 4th edition of Emerging Markets Queries in Finance and Business.
European Commission. (2015a). Culture and Tourism. Ex post evaluation of Cohesion Policy programmes 2007–2013, focusing on the European Regional Development Fund (ERDF) and the Cohesion Fund (CF). Brussels: Directorate-General for Regional and Urban Policy.
European Commission. (2015b). European capitals of culture, 30Â years. Luxembourg: Publications Office of the European Union, Directorate-General for Education and Culture.
European Commission. (2016). Cultural awareness and expression handbook. Luxembourg: Publications Office of the European Union, European Union.
Florida, R. (2002). The rise of the creative class. New York: Basic Books.
Gadamer, H. G. (1990). Hermeneutik I. Wahrheit und Methode. Grundzuege einer philosophischen Hermeneutik. Tübingen: J.C.B. Mohr.
Houmbouri, E., & de Boissezon, B. (2015). Getting cultural heritage to work for Europe. Luxembourg: European Commission, Directorate-General for Research and Innovation.
Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York University Press.
Lowenthal, D. (1985). The past is a foreign country. Cambridge: Cambridge University Press.
Papathanasiou, D. (2014). HERIQ: The online e-course assistance for interpretive skills, from https://www.facebook.com/pages/First-Step/1506373086288105.
Papathanasiou-Zuhrt, D. (2016). Tourism accessibility handbook. Bucharest: National Authority of Tourism, Romania.
Prutsch, M. (2015). European historical memory: Policies, challenges and perspectives. Brussels: Policy Department B: Structural and Cohesion Policies European Parliament.
Sweller, J. (2008). Human cognitive architecture. In J. Spector, M. D. Merill, J. van Merrienboer, & M. P. Driscol (Eds.), Handbook of research on educational communications and technology: A project of the association for educational communications and technology (pp. 370–381). New York and London: Taylor & Francis.
Ury, J. (1990). The tourist gaze. London: Sage.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Stavrinoudis, T., Papathanasiou-Zuhrt, D. (2019). Design and Delivery of Experience-Based Tourism Products and Services in Heritage Settings: The PEGA Training Programme. In: Vasile, V. (eds) Caring and Sharing: The Cultural Heritage Environment as an Agent for Change. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-89468-3_14
Download citation
DOI: https://doi.org/10.1007/978-3-319-89468-3_14
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-89467-6
Online ISBN: 978-3-319-89468-3
eBook Packages: Business and ManagementBusiness and Management (R0)