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Contagious Churn

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Mining Over Air: Wireless Communication Networks Analytics

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Abstract

For highly competitive markets such as mobile carriers, one of the main concerns is to preserve and expand their customer base. Developing marketing strategies to expand total number of customers is a top priority as it is their main source of revenue. It can also act as a representative of the brand, attracting new customers via their social networks and preventing peers from switching operators. Mobile carriers may choose to either bring new users by increasing attractiveness of their brand, or reduce switching customers by improving service quality, and identifying and managing potential leaving clients. These two commonly used strategies to managing a customer base are also combinable. However this chapter will only be focusing on the latter.

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Author information

Authors and Affiliations

  1. Verizon Wireless, Basking Ridge, NJ, USA

    Ye Ouyang & Zhongyuan Li

  2. Chinese University of Hong Kong, Shatin, Hong Kong

    Mantian Hu

  3. University of Lyon, Lyon, France

    Alexis Huet

Authors
  1. Ye Ouyang
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  2. Mantian Hu
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  3. Alexis Huet
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  4. Zhongyuan Li
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Ouyang, Y., Hu, M., Huet, A., Li, Z. (2018). Contagious Churn. In: Mining Over Air: Wireless Communication Networks Analytics. Springer, Cham. https://doi.org/10.1007/978-3-319-92312-3_10

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  • DOI: https://doi.org/10.1007/978-3-319-92312-3_10

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-92311-6

  • Online ISBN: 978-3-319-92312-3

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