Abstract
In Zurich’s Seebach district, a yellow Swiss Post electric scooter cruises quietly around a corner; a little while later, letters and magazines fall into a private letter box with a gentle push. Farmer Hügli in the Bernese Jura produces biogas on his small farm—as part of Swiss Post’s first CO2 offsetting project on Swiss soil. And he’s about to hand over two parcels to the mail carrier, to save himself the trip to the post office: this service is called pick@home.
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Notes
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Swiss Post refers to CR, while the term CSR is used in this text. On the mostly analogous use of the two terms, see also Loew and Rohde (2013: 19).
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In his CSR model of maturity level, Schneider (2015) describes how our understanding of CSR has changed: from philanthropic CSR 1.0 with social sponsoring activities outside the core business through CSR 2.0 with entrepreneurial and societal value added to CSR 3.0, in which the company becomes a proactive political framer with a reflected and strategic CSR.
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Swiss Post sources 100% of its electricity from renewable, “naturemade basic” certified energies. At least 10% of this electricity is high-quality “naturemade star” certified green power. https://www.post.ch/en/about-us/company/responsibility/climate-protection-energy-efficiency-and-renewable-energy?wt_shortcut=klima&wt.mc_id=shortcut_klima@query=naturemade
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Wolf, A., Heim, M., Wyss, L. (2018). CSR as a Driver of Innovation at Swiss Post. In: Altenburger, R. (eds) Innovation Management and Corporate Social Responsibility. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-93629-1_13
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