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The Emergence of Neuromarketing

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Biosurveillance in New Media Marketing

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Abstract

This chapter seeks to offer an account of the emergence of neuromarketing. Given that much of marketing history has been recounted comprehensively by others, this chapter provides a brief overview of the significant technological moments that impacted and changed the way the practice has been conducted over the years in order to place neuromarketing on a continuum, as a modality of late capitalism.

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  1. Department of Culture, Communication and Media, University College London, London, UK

    Selena Nemorin

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Nemorin, S. (2018). The Emergence of Neuromarketing. In: Biosurveillance in New Media Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-96217-7_3

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