Abstract
This chapter will:
-
Explore ways in which new media and digital technologies are shaping business communication and highlight the importance of digital communicative competence for learners and teachers;
-
Discuss ways in which the digital workplace can be brought into the business discourse classroom;
-
Discuss the role of Business English and other business languages in international business and what this means for business discourse teaching;
-
Consider how the multicultural workplace can inform business discourse teaching;
-
Provide a case study that illustrates some of the above developments, together with a set of tasks appropriate for the business discourse classroom, and a set of further readings.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Archambault, A., & Grudin, J. (2012). A longitudinal study of Facebook, LinkedIn, & Twitter use. In Proceedings of the SIGCHI conference on human factors in computing systems (pp. 2741–2750). New York: ACM. https://www.microsoft.com/en-us/research/wp-content/uploads/2017/01/A-Longitudinal-Study-of-Facebook-LinkedIn-Twitter-Use.pdf
Bremner, S. (2008). Intertextuality and business communication textbooks: Why students need more textual support. English for Specific Purposes, 27(3), 306–321.
Bremner, S. (2010). Collaborative writing: Bridging the gap between the textbook and the workplace. English for Specific Purposes, 29(2), 121–132.
Campagna, S., Garzone, G., Ilie, C., & Rowley-Jolivet, E. (Eds.). (2012). Evolving genres in web-mediated communication (linguistics insights, volume 140). Bern: Peter Lang.
Canagarajah, S. (2007). Lingua franca English, multilingual communities, and language acquisition. Modern Language Journal, 91, 923–939.
Canale, M., & Swain, M. (1980). Theoretical bases of communicative approaches to second language teaching and testing. Applied Linguistics, 1, 1–47.
Charles, M., & Marschan-Piekkari, R. (2002). Language training for enhanced horizontal communication: A challenge for MNCs. Business Communication Quarterly, 65(2), 9–29.
Chun, D., Smith, B., & Kern, R. (2016). Technology in language use, language teaching, and language learning. The Modern Language Journal, 100(Supplement), 64–80.
Daft, R., & Lengel, R. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554–571.
Darics, E. (2015a). Writing online: A guide to effective digital communication at work. New York: Business Expert Press.
Darics, E. (Ed.). (2015b). Digital business discourse. Basingstoke: Palgrave Macmillan.
Darics, E. (2016). Digital media in workplace interactions. In A. Georgakopoulou & T. Spilioti (Eds.), The Routledge handbook of language and digital communication (pp. 197–211). London: Routledge.
ELAN. (2006). Effects on the European economy of shortages of foreign language skills in enterprise. A Report prepared by CILT, the National Centre for Languages, for the European Commission. Principal Investigator: Stephen Hagen.
Evans, S. (2012). Designing email tasks for the business English classroom: Implications from a study of Hong Kong’s key industries. English for Specific Purposes, 31(3), 202–212.
Farrell, T. (2015). Second language teacher education: A reality check. In T. Farrell (Ed.), International perspectives on English language teacher education: Innovations from the field (pp. 1–15). New York: Palgrave Macmillan.
Garzone, G. (2012). Where do web genres come from? The case of blogs. In S. Campagna, G. Garzone, C. Ilie, & E. Rowley-Jolivet (Eds.), Evolving genres in web-mediated communication (linguistics insights, volume 140) (pp. 217–242). Bern: Peter Lang.
Gimenez, J. (2002). New media and conflicting realities in multinational corporate communication: A case study. International Review of Applied Linguistics in Language Teaching, 40(4), 323–343.
Gimenez, J. (2014). Multi-communication and the business English class: Research meets pedagogy. English for Specific Purposes, 35, 1–16.
Graddol, D. (2006). English next. London: British Council.
Hill, P., & Zyl, S. (2002). English and multilingualism in the South African engineering workplace. World Englishes, 21(1), 23–35.
Kankaanranta, A., & Planken, B. (2010). BELF competence as business knowledge of internationally operating business professionals. Journal of Business Communication, 47(4), 380–407.
Lengel, R. H., & Daft, R. L. (1988). The selection of communication media as an executive skill. Academy of Management Perspectives, 2(3), 225–232.
Lotherington, H., & Jenson, J. (2010). Teaching multimodal and digital literacy in L2 settings: New literacies, new basics, new pedagogies. Annual Review of Applied Linguistics, 31, 226–246.
Lotherington, H., & Ronda, N. (2014). 2B or not 2B? From pencil to multimodal 9 programming: New Frontiers in communicative competencies. In J. Guikema & L. Williams (Eds.), Digital literacies in foreign and second language education (CALICO monograph series, volume 12) (pp. 9–28). San Marcos: CALICO.
Louhiala-Salminen, L., Charles, M., & Kankaanranta, A. (2005). English as a lingua franca in Nordic corporate mergers: Two case companies. English for Specific Purposes, 24(4), 401–421.
Morkes, J., & Nielsen, J. (1997). Concise, scannable, and objective: How to write for the Web. Retrieved 20 October 2017 from: https://www.nngroup.com/articles/concise-scannable-and-objective-how-to-write-for-the-web/
Nelson, M. (2000). The business English lexis site. Retrieved October 20, 2017, from: http://users.utu.fi/micnel/business_english_lexis_site.htm
Nickerson, C. (2000). Playing the corporate language game. An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations. Amsterdam/Atlanta: Rodopi.
Nickerson, C. (2005). English as a lingua franca in international business contexts. English for Specific Purposes, 24(4), 367–380.
Nickerson, C., & Planken, B. (2016). Introducing business English. London/New York: Routledge.
Planken, B., & Kreps, A. (2006). Raising students’ awareness of the implications of multimodality for content design and usability: The website project. Business Communication Quarterly, 69(4), 421–452.
Poncini, G. (2002). Investigating discourse in business meetings with multicultural participation. IRAL, 40(4), 345–373.
Poncini, G. (2004). Discursive strategies in multicultural business meetings. Bern: Peter Lang.
Riboni, G. (2012). Twittering away: Whole foods market and conversational marketing in 140 characters. In S. Campagna, G. Garzone, C. Ilie, & E. Rowley-Jolivet (Eds.), Evolving genres in web-mediated communication (pp. 289–309). Bern: Peter Lang.
Rogerson-Revell, P. (2008). Participation and performance in international business meetings. English for Specific Purposes, 27(3), 338–360.
Rogerson-Revell, P. (2010). Can you spell that for us non-native speakers?: Accommodation strategies in international business meetings. Journal of Business Communication, 47(4), 432–454.
Sokòl, M. (2012). Metadiscourse and the construction of the author’s voices in the blogosphere: Academic weblogs as a form of self-promotion. In S. Campagna, G. Garzone, C. Ilie, & E. Rowley-Jolivet (Eds.), Evolving genres in web-mediated communication (linguistics insights, volume 140) (pp. 265–288). Bern: Peter Lang.
Spyridakis, J. H. (2000). Guidelines for authoring comprehensible web pages and evaluating their success. Technical Communication, 47(3), 359–382.
St John, M. J. (1996). Business is booming: Business English in the 1990s. English for Specific Purposes, 15(1), 3–18.
Turner, T., Qvarfordt, P., Biehl, J., Golovchinsky, G., & Back, M. (2010). Exploring the workplace communication ecology. In CHI ‘10: Proceedings of the 28th international conference on Human factors in computing systems (pp. 841–50). New York: ACM. doi: https://dl.acm.org/citation.cfm?doid=1753326.1753449
U.S. Department of Health and Human Services. (n.d.). Research-based web design and usability guidelines. Retrieved October 20, 2017, from: https://webstandards.hhs.gov/guidelines/
Williams, M. (1988). Language taught for meetings and language used in meetings: Is there anything in common? Applied Linguistics, 9(1), 45–58.
Wong, L. (2013). Technological innovation and teacher change: IT in teacher professional development. In K. Hyland & L. Wong (Eds.), Innovation and change in English language education (pp. 248–262). New York: Routledge.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Ilie, C., Nickerson, C., Planken, B. (2019). The Future of Business Discourse Teaching. In: Teaching Business Discourse. Research and Practice in Applied Linguistics. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-96475-1_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-96475-1_2
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-96474-4
Online ISBN: 978-3-319-96475-1
eBook Packages: Social SciencesSocial Sciences (R0)