Communications Agencies in Practice: Reflections and Stories from Working with Clients in Employee Communications Projects

Abstract

“I think, therefore I plan”. If you identify with this basic principle of our field, it is very likely that you, dear reader, are a professional just like me, devoting yourself each day to one of the most challenging functions within organizational communications . Yes, it is a fact! Deadlines are tighter, budgets usually do not adequately cover the needed efforts for achieving expected objectives, and the reality is that the majority of plans created are unfortunately doomed to never reach implementation, as countless and unpredictable market and organizational changes affect the relevance of what had been so far planned and approved. While I am not an incorrigible optimist, I do have a healthy amount of faith that the field of employee communications will develop fully within the next few years, enabling the professional growth of all those brave enough to take on this challenge and—with great skill—build a solid business case acting as advisors, rather than adopting a merely reactive stance.