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Social Media and YouTube

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Abstract

Over the past years, there has been a growing interest in using social media in every area of education whether undergraduate, postgraduate or continuous medical education. As of March 2018, “Alexa Internet” identified YouTube and Facebook as the second and third most popular websites on the Internet. The YouTube educational value has been epitomized by the establishment of YouTube Education. When applied to medical education, social media as well as YouTube are seen to hold remarkable potential to help both medical educators/healthcare professionals and students to enter this new technology era, enhancing their teaching–learning experiences through customization, personalization and opportunities for networking and collaboration. Given the relative easiness of producing and uploading videos on YouTube and social media as well as its free content, it has become a pool of a huge quantity of educational videos in different specialties uploaded by students and teachers. The purpose of this chapter is to introduce theoretical aspects of using social media and YouTube in education and explore the effectiveness and utility of YouTube as an educational resource across the medical education continuum and its potential impact on the learning process and how these new tools are currently being employed for medical education. It will expand to discuss how to create your videos and the art of optimizing your educational video.

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El Miedany, Y. (2019). Social Media and YouTube. In: Rheumatology Teaching. Springer, Cham. https://doi.org/10.1007/978-3-319-98213-7_16

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