Abstract
The general elections in December 2015 had no precedent in the recent democratic history of Spain. They witnessed many changes—in voting behaviour, the configuration of party systems, the development of new political actors, and the consolidation of new cleavages and subsequent campaign issues. Therefore, since 2015, the political context has developed into an open, volatile, unstable, and multiparty system, which has involved an authentic political earthquake. This chapter analyses the coverage of the Spanish general election campaign in 2015 in various news media outlets (television, print, and online press) following a number of research dimensions in political communication: the tone of the campaign, the identification of issues, the main actors, the populist features, and the different media frames.
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Notes
- 1.
According to Oficina de Justificación de la Difusión, Marca is the most consumed newspaper, with almost 2.2 million daily readers (Retrieved from www.ojd.es, February 2017).
- 2.
Ley Orgánica 5/1985, de 19 de Junio, del Régimen Electoral General (LOREG).
- 3.
The Electoral Law (Ley Orgánica 5/1985, de 19 de junio, del Régimen Electoral General) guarantees social and political pluralism in television coverage (Article 66).
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Luengo, Ó.G., Fernández-García, B. (2019). Campaign Coverage in Spain: Populism, Emerging Parties, and Personalization. In: Salgado, S. (eds) Mediated Campaigns and Populism in Europe. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-98563-3_5
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