Abstract
The discussions covered in this chapter are based on research conducted by Dr. Ansoff and Markku Lahdenpaa. Most of the concepts and tools of strategic analysis developed in the preceding chapters are applicable to the problem of diversifying a firm from a domestic market to a larger international arena.
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Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R., Ansoff, R. (2019). Strategic Dimensions of Internationalization. In: Implanting Strategic Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-99599-1_14
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DOI: https://doi.org/10.1007/978-3-319-99599-1_14
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