Abstract
This sub-chapter provides a detailed description of the methodology used in this study, as well as about its empirical design and the procedures adopted for data collection and organization. Initially, the different methodologies available to analyse customers’ repatronage decisions are described and the methodology choices made are discussed. This will encompass a review of academic literature in which the methodology choice of other researchers is examined. Next, the empirical research design is detailed. It is worth pointing out that the empirical design is one of the strengths of this thesis and has been called for by a number of researchers, such as Anderson & Mittal (2000); Grisaffe (2001); Reinartz & Kumar (2000b). Finally, the procedures utilized for data collection are explained.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2003 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden
About this chapter
Cite this chapter
Nacif, R.C. (2003). Repatronage Decisions as an Empirical Problem. In: Online Customer Loyalty. Kundenmanagement & Electronic Commerce. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81581-1_5
Download citation
DOI: https://doi.org/10.1007/978-3-322-81581-1_5
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-7910-8
Online ISBN: 978-3-322-81581-1
eBook Packages: Springer Book Archive