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© 1991 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Dallmer, H., Kuhnle, H., Witt, J. (1991). Marketinginstrumente (Marketing-Mix). In: Einführung in das Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-322-82557-5_3
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DOI: https://doi.org/10.1007/978-3-322-82557-5_3
Publisher Name: Gabler Verlag
Print ISBN: 978-3-409-13972-4
Online ISBN: 978-3-322-82557-5
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