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Strategische Ressourcen und erhaltbare Wettbewerbsvorteile: Die ressourcenorientierte Sicht am Beispiel der Treasury

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  1. Meineckestr. 62, 40474, Düsseldorf, Deutschland

    Dipl. Volksw. Ulrich Bongartz (Associate, A. T. Kearney Management Consultants)

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Bongartz, U. (1997). Strategische Ressourcen und erhaltbare Wettbewerbsvorteile: Die ressourcenorientierte Sicht am Beispiel der Treasury. In: Albach, H. (eds) Marketing. Zeitschrift für Betriebswirtschaft : ZfB-Ergänzungshefte. Gabler Verlag. https://doi.org/10.1007/978-3-322-86607-3_2

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