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Internal Communication and Leadership

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Public Relations Research

Abstract

The aim of this chapter is to draw attention to the field of leadership communication research. Relying on the transformational leadership approach it describes leadership as a “management of meaning.” The chapter outlines the emerging concept of leadership communication, develops a first model, discusses its implications for organizational and internal communication research and gives hints for the practice of internal communication.

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Author information

Authors and Affiliations

  1. Department of Communication Studies and Journalism at the University of Hohenheim, Stuttgart, Germany

    Claudia Mast (Prof. Dr.) & Simone Huck Dr. (Assistant professor)

Authors
  1. Claudia Mast
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  2. Simone Huck Dr.
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Editor information

Ansgar Zerfass Betteke van Ruler Krishnamurthy Sriramesh

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© 2008 VS Verlag für Sozialwissenschaften | GWV Fachverlage GmbH, Wiesbaden

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Mast, C., Huck, S. (2008). Internal Communication and Leadership. In: Zerfass, A., van Ruler, B., Sriramesh, K. (eds) Public Relations Research. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-90918-9_9

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