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Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

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Conjoint Measurement

Abstract

One of the most frequent purpose of conjoint analysis is the measurement of price effects (Wittink and Cattin 1989; Wittink, Vriens, and Burhenne 1994). Usually this is be done by describing a number of product alternatives on a small number of attributes, including price, and collecting some kind of preference data for these product alternatives. From the estimated part-worth function for price one can infer price effects (Srinivasan 1979).

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Author information

Authors and Affiliations

  1. Johnson Graduate School of Management, Cornell University, USA

    Vithala R. Rao (Deane W. Malott Professor of Management and Professor of Marketing and Quantitative Methods)

  2. Institute of Marketing, Retailing and Management Science, University of Hamburg, Germany

    Henrik Sattler (Professor and Managing Director)

Authors
  1. Vithala R. Rao
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  2. Henrik Sattler
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Editor information

Editors and Affiliations

  1. Karlstad University, 651 88, Karlstad, Sweden

    Anders Gustafsson

  2. University of St. Gallen, Guisanstr. 1 a, 9010, St. Gallen, Switzerland

    Andreas Herrmann

  3. University of Mainz, Jakob-Welder-Weg 9, 55128, Mainz, Germany

    Frank Huber

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© 2007 Springer-Verlag Berlin Heidelberg

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Rao, V.R., Sattler, H. (2007). Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price. In: Gustafsson, A., Herrmann, A., Huber, F. (eds) Conjoint Measurement. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-71404-0_2

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