Chapter 3 adds a twist to an innovation strategy. It describes how the company Imaje changed from a company that sold technology for printing control marks and symbols on packages to a company that offered solutions to its customers. Becoming customer focused in its innovations sounds obvious, but this sort of change takes time and effort. It involved a structured approach to extending products to service lines, in particular by extending product marking to data traceability solutions, and by linking R&D with manufacturing and sales with customer data.
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© 2008 Springer-Verlag Berlin Heidelberg
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(2008). Imaje: From Products to Services Through Innovation. In: Management Quality and Competitiveness. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-79184-3_3
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DOI: https://doi.org/10.1007/978-3-540-79184-3_3
Publisher Name: Springer, Berlin, Heidelberg
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