Abstract
We offer a theory of innovation that links corporate entrepreneurship and value-co-creation, theories usually separated in the management and organizational literature. We show how firms’ innovations are shaped by the relationship between organizations and customers and how information technology (IT) can enhance this process. We then introduce a new construct, corporate customership, to convey the joint process of innovation realized by the firm and the customer and enabled by IT.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Brown, S. L., & Eisenhardt, K. M. (1995). Product development: past research, present findings, and future directions. Academy of Management Review, 20(2), 343–378.
Romanelli, E., & Tushman, M. L. (1994). Organizational transformation as punctuated equilibrium: An empirical test. Academy of Management Journal, 37(5), 1141–1167.
Anderson, P., & Tushman, M. L. (1990). Technological discontinuities and dominant designs: A cyclical model of technological change. Administrative Science Quarterly, 35, 604–633.
Dewar, R. D., & Dutton, J. E. (1986). The adoption of radical and incremental innovations: An empirical analysis. Management Science, 32(11), 1422–1433.
Ettlie, J. E., et al. (1984). Organizational strategy and structural differences for radical versus incremental innovation. Management Science, 30(6), 682–695.
Vargo, S., Maglio, P. P., & Archpru, A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3), 145–152.
Straub, D., Boudreau, M. C., & Gefen, D. (2004). Validation guidelines for IS positivist research. Communications of the Association for Information Systems, 14, 380–426.
Cenfentelli, R. T., Benbasat, I., & Al-Natour, S. (2008). Addressing the what and how of online services: Positioning supporting-services functionality and service quality for business to consumer success. Information Systems Research, 19(2), 161–181.
Brohman, M. K., Piccoli, G., Martin, P., Zulkernine, F., Parasuraman, A., & Watson, R. T. (2009). A design theory approach to building strategic net-based customer service systems. Decision Sciences, 40(3), 403–430.
Rayport, J. F., & Jaworski, B. J. (2004). Best face forward. Harvard Business Review, 82(12), 47–58.
Zahra, S. (1991). Predictors and financial outcomes of corporate entrepreneurship: An exploratory study. Journal of Business Venturing, 6(4), 259–285.
Kohli, R., & Grover, V. (2008). Business value of IT: An essay on expanding research directions to keep up with the times. Journal of the Association of Information Systems, 9(1), 23–39.
Covin, J., & Miles, M. (1999). Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship Theory and Practice, 23, 47–63.
Dess, G. G., Ireland, R. D., Zahra, S. A., Floyd, S. W., Janney, J. J., & Lane, P. J. (2003). Emerging issues in corporate entrepreneurship. Journal of Management, 29(3), 351–378.
Michelini L., Fiorentino D. (2011). Nuovi modelli di business per la creazione di un valore condiviso: il social e l’inclusive business. Electronic Journal of Management (January), 1. http://www.impresaprogetto.it/issues/2011-1
Covin, J. G., & Slevin, D. (1989). Strategic management of small firms in hostile and begin environments. Strategic Management Journal, 10, 75–87.
Schumpeter, J. (1934). Capitalism, socialism and democracy. New York: Harper and Row.
Garzoni A. (2010). Corporate entrepreneurship. Stimolare l’imprenditorialità nelle aziende complesse”. Milano, Egea. pp. 1–185.
Lusch, R. F., & Vargo, S. L. (2006). The service-dominant logic of marketing: Reactions, reflections, and refinements. Marketing Theory, 6(3), 281–288.
Payne, A. F., Storbacka, K., & Frow, F. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36(1), 83–96.
Prahalad, C. K., Ramaswamy, V. (2004). The future of competition. Co-creating unique value with customers (pp. 1–272). Boston: Harvard Business School Press.
Srivastava, M. K., & Gnyawali, D. R. (2011). When do relational resources matter? Leveraging portfolio technological resources for breakthrough innovation. Academy of Management Journal, 54(4), 97–810.
Angioni, E., Cabiddu, F., Di Guardo, M.C. (2012). Value-co-creation through multichannels distributions: The Nike ID case. In: M. De Marco, D. Te’eni, V. Albano, S. Za (Eds.), Information systems: crossroads for organization, management, accounting and engineering, Heidelberg, German: Springer.
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17.
See, S. L. (2004). Corporate entrepreneurship: Exploiting technologies for innovation discovery and brake through. International Engineering Management Conference 2004.
Van de Velde, E., Clarysse, B., Wright, M. (2008). Entrepreneurial origin, technology endowments and the growth of spin-off companies. CMBOR working paper.
Guth, W., Ginsberg, A. (1990). Guest editors’ Introduction: Corporate entrepreneurship. Strategic Management Journal, 11(S), 5–15.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Angioni, E., Cabiddu, F. (2013). The Dynamics of Innovation: Linking Corporate Entrepreneurship and IT-Enabled Value Co-creation. In: Spagnoletti, P. (eds) Organizational Change and Information Systems. Lecture Notes in Information Systems and Organisation, vol 2. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37228-5_29
Download citation
DOI: https://doi.org/10.1007/978-3-642-37228-5_29
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-37227-8
Online ISBN: 978-3-642-37228-5
eBook Packages: Business and EconomicsBusiness and Management (R0)