E-Commerce Strategy of Industries

Abstract

With the fast development of information technology, the traditional economy is transferring to the information economy. Meanwhile, a worldwide trend to develop e-commerce is forming. In order not to be knocked out by this revolution, each nation has formulated its e-commerce strategy as referred to above. Through the implementation of national e-commerce strategy, the government has encouraged industries and enterprises to adopt e-commerce. However, there are so many kinds of industries in a nation with different characteristics. Due to these different characteristics, industries should formulate their own unique e-commerce strategy. Some industries adopted e-commerce first and achieved great achievements while others fell behind. For example, the construction industry is a highly fragmented industry. Many activities involved in construction activities are outsourced to other firms while the builder only focuses on the core business. As a result, managing those outsourcing firms is important for construction enterprises. Considering the efficiency of e-commerce, the construction industry has implemented e-commerce at an early stage. As far as the financial industry is concerned, it is the best cooperator of e-commerce. Imagine how e-commerce would work without financial support such as electronic payment and how a non-electronic financial industry would survive in modern society. From the win-win point of view, the financial industry had to formulate an e-commerce strategy first and focus on the establishment and safety of electronic payment. Meanwhile, the financial industry can develop new products to further promote the development of e-commerce and increase its profitability. It can be seen that industrial e-commerce strategy is really important.