Skip to main content

Assessing CSR 2.0 Performance

  • Chapter
  • First Online:
CSR 2.0

Part of the book series: SpringerBriefs in Business ((BRIEFSORGSTUD))

  • 5183 Accesses

Abstract

A 70-question self-assessment diagnostic tool is presented to quantify the five stages of CSR, the five principles of CSR 2.0 and the four DNA elements of CSR 2.0. Sample data is used to show how the tool can be employed for future research and practitioner application, including an illustrative report to management that describes areas for future improvement.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 44.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Hong H, Kostovetsky L (2012) Red and blue investing: values and finance. J Financ Econ 103(1):1–19

    Article  Google Scholar 

  • Grant AM (2012) Giving time, time after time: work design and sustained employee participation in corporate volunteering. Acad Manag Rev 37:589–615

    Article  Google Scholar 

  • Kronrod A, Grinstein A, Wathieu L (2012) Go green! should environmental messages be so assertive? J Mark 76(1):95–102

    Article  Google Scholar 

  • Koschate-Fischer N, Stefan IV, Hoyer WD (2012) Willingness to pay for cause-related marketing: the impact of donation amount and moderating effects. J Mark Res 49(6):910–927

    Article  Google Scholar 

  • Robinson SR, Irmak C, Jayachandran S (2012) Choice of cause in cause-related marketing. J Mark 76(4):126–139

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Wayne Visser .

Rights and permissions

Reprints and permissions

Copyright information

© 2014 The Author(s)

About this chapter

Cite this chapter

Visser, W. (2014). Assessing CSR 2.0 Performance. In: CSR 2.0. SpringerBriefs in Business(). Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40874-8_6

Download citation

Publish with us

Policies and ethics