Abstract
In the European Union (EU) its Common Agricultural Policy was aimed at increasing agricultural productivity, price and income stabilization and security of food supplies. For Dutch agriculture, as for agriculture in other European regions, until recently emphasis has been put on sustained growth and efficiency. However, nowadays most markets have become saturated. Referring to the product lifecycle a developing market can be considered as a ‘sellers’ market concentrating on cost competition, while at the maturity stage it tends to shift to a ‘buyers’ market concentrating on differentiation strategies (Den Ouden et al., 1996a).
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Ziggers, G.W. (1999). Vertical Coordination in Agribusiness and Food Industry: The Challenge of Developing Successful Partnerships. In: Galizzi, G., Venturini, L. (eds) Vertical Relationships and Coordination in the Food System. Contributions to Economics. Physica-Verlag HD. https://doi.org/10.1007/978-3-642-48765-1_26
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DOI: https://doi.org/10.1007/978-3-642-48765-1_26
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