Zusammenfassung
Aus der globalen BASF eCommerce Vision, „Aggressively use electronic commerce to create and capture value for BASF and its business partners and make BASF the leading chemical company in eCommerce“, leitet sich direkt die Strategie für die Nutzung von eCommerce ab.
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© 2001 Springer-Verlag Berlin Heidelberg
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van Gastel, A. (2001). BASF auf dem Weg zur eCompany. In: Scheer, AW., Fröhling, A., Schneider-Brennecke, N. (eds) Die etransformation beginnt!. Saarbrücker Arbeitstagung. Physica, Heidelberg. https://doi.org/10.1007/978-3-642-57550-1_10
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DOI: https://doi.org/10.1007/978-3-642-57550-1_10
Publisher Name: Physica, Heidelberg
Print ISBN: 978-3-642-63301-0
Online ISBN: 978-3-642-57550-1
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