Summary
Simultaneous part-worths estimation, benefit segmentation, repositioning of established products, and product line design can be achieved by estimating the parameters of a constrained latent class model. In an application concerning swimming pool design questions the output of the new approach is contrasted both with the results of traditional benefit segmentation and product line design modeling.
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Aust, E., Gaul, W. (1996). A Unifying Approach to Benefit Segmentation and Product Line Design Based on Rank Order Conjoint Data. In: Gaul, W., Pfeifer, D. (eds) From Data to Knowledge. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-79999-0_29
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DOI: https://doi.org/10.1007/978-3-642-79999-0_29
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