Zusammenfassung
Mittlerweile vergeht kaum ein Tag, an dem in den Medien nicht über mobile Geräte, die neuesten Apps, oder aber auch über Sicherheits- und Datenschutzaspekte mobiler Technologien berichtet wird. Damit sind nicht nur spezielle Technologie-Blogs, sondern vor allem auch die allgemeinen Nachrichten, die Tagespresse und auch die Werbung gemeint. „Mobile” ist aus dem Alltag nicht mehr wegzudenken. Selbst S PIEGEL O NLINE spricht in einem seiner Leitartikel von den Herausforderungen einer fehlenden Mobil-Strategie.
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Quellenverzeichnis
ABI RESEARCH(2012): Smartphone Users Worldwide will Download 37 Apps on Average in 2012, Long Term Trend is Downward, online: http://www.abiresearch.com/press/smartphone-users-worldwide-will-download-37-apps-o, Stand 25.7.2012, Abruf: 14.9.2012.
COMSCORE(2012): 2012 Mobile Future in Focus, online: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Mobile_Future_in_Focus, Stand: 23.2.2012, Abruf 14.9.2012.
DIE ZEIT(2011): Ein Foto kann ein Supermarkt sein, online: http://www.zeit.de/digital/mobil/2011-07/homeplus-ubahn-onlineshop, Stand: 8.7.2011, Abruf: 14.9.2012.
DIGITAL STRATEGIES(2012): Mobile Apps: Winning the Talent War, online: http://digitalstrategies.tuck.dartmouth.edu/about/blog/detail/mobile-the-winning-of-the-talent-war/, Stand: 25.4.2012, Abruf: 14.9.2012.
FACEBOOK(2012): Facebook Reports Second Quarter 2012 Results, online: http://investor.fb.com/releasedetail.cfm?ReleaseID=695976, Stand: 26.7.2012, Abruf: 14.9.2012.
FOWLER, M.(2012a): Selecting a Mobile Implemtation Strategy, online: http://martinfowler.com/articles/mobileImplStrategy.html, Stand 21.5.2012, Abruf: 14.9.2012.
FOWLER, M.(2012b): Developing Software for Multiple Mobile Devices, online: http://martinfowler.com/articles/multiMobile, Stand: 19.6.2012, Abruf: 14.9.2012.
GARTNER(2012a): Amplifying the Enterprise, online: http://imagesrv.gartner.com/cio/pdf/cio_agenda_insights.pdf, Stand: 2012, Abruf: 14.9.2012.
GARTNER(2012b): The Trends Driving Your Mobile Strategy Through 2016, online: http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&ref=web-inar-rss&resId=2003118&prm=wb_ch_cio, Stand: 28.6.2012, Abruf: 14.9.2012.
GOOGLE(2012): Reasons Mobile Matters, online: http://www.howtogomo.com/en/d/why-gomo/#reasons-mobile-matters, Stand: o. A., Abruf: 14.9.2012.
GSMA(2012): Realising the potential of the Connected Life, online: http://www.gsma.com/connectedliving/wp-content/uploads/2012/05/Realising-the-potential-of-the-Connected-Life-GSMA.pdf, Stand: 24.4.2012, Abruf: 14.9.2012.
IDC(2012): Strong Demand for Smartphones in Second Quarter Continues to Drive theWorldwide Mobile Phone Market, According to IDC, online: http://www.idc.com/getdoc.jsp?containerId=prUS23624612, Stand: 26.07.2012, Abruf: 14.9.2012.
IDG(2011): IDG Global Survey Shows Smartphone Use Growing Rapidly with Regional Differences, online: http://www.businesswire.com/news/home/20110711006694/en/IDGGlobal-Survey-Shows-Smartphone-Growing-Rapidly, Stand: 11.7.2011, Abruf: 14.9.2012.
PORTER, D.(2012): It took AOL 9 years to hit 1 million users It took Facebook 9 months It took Draw Something ~9 days, online: https://twitter.com/tfadp/status/182665851437199360, Stand: 22.3.2012, Abruf:14.9.2012.
MOBIFORGE(2010): Testing on Physical Devices Made Easy, online: http://mobiforge.com/testing/story/testing-physical-devices-made-easy, Stand: 2010, Abruf: 14.9.2012.
O2(2012): Making calls has become fifth most frequent use for a Smartphone for newlynetworked generation of users, online: http://news.o2.co.uk/Press-Releases/Making-callshas-become-fifth-most-frequent-use-for-a-Smartphone-for-newly-networked-generation-ofusers-390.aspx, Stand: 29.6.2012, Abruf: 14.9.2012.
PAYPAL(2012): PayPal’s „Shop and Pay On-the-Go“ Pilot in Singapore’s Subway Stations, online: https://www.thepaypalblog.com/2012/02/paypal%E2%80%99s-%E2%80%9Cshopand-pay-on-the-go%E2%80%9D-pilot-in-singapore%E2%80%99s-subway-stations/, Stand: 9.2.2012, Abruf: 14.9.2012.
SPIEGEL ONLINE(2012): Fehlende Mobil-Strategie – Smartphone-Boom bedroht Facebooks Geschäft, online: http://www.spiegel.de/wirtschaft/unternehmen/facebook-wie-das-mobile-internet-web-das-soziale-netzwerk-bedroht-a-849775.html, Stand: 14.8.2012, Abruf: 14.9.2012.
STATCOUNTER(2012): StatCounter Global Stats – Mobile vs. Desktop from Jun 2011 to Jun 2012, online: http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-201106-201206, Stand: a. A., Abruf: 14.9.2012.
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Kirsch, C., Krueger, O. (2013). Aspekte einer Mobil-Strategie. In: Keuper, F., Hamidian, K., Verwaayen, E., Kalinowski, T., Kraijo, C. (eds) Digitalisierung und Innovation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00371-5_4
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