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Die Guerilla-Prinzipien

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Authors and Affiliations

  1. Lehrstuhl für Marketing, Technische Universität Dresden, Dresden, Deutschland

    Katharina Hutter

  2. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität zu Kiel, Kiel, Deutschland

    Stefan Hoffmann

Authors
  1. Katharina Hutter
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  2. Stefan Hoffmann
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Correspondence to Katharina Hutter .

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Hutter, K., Hoffmann, S. (2013). Die Guerilla-Prinzipien. In: Professionelles Guerilla-Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02268-6_2

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  • DOI: https://doi.org/10.1007/978-3-658-02268-6_2

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