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Markenpersönlichkeitsmessung von B-to-B-Marken

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Author information

Authors and Affiliations

  1. Lehrstuhl für Marketing II, Universität Potsdam, Potsdam, Deutschland

    Prof. Dr. Uta Herbst

  2. Lehrstuhl für Marketing und Business Development, Universität Hohenheim, Stuttgart, Deutschland

    Prof. Dr. Markus Voeth

Authors
  1. Prof. Dr. Uta Herbst
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  2. Prof. Dr. Markus Voeth
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Correspondence to Uta Herbst .

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Editors and Affiliations

  1. FB Wirtschaftswissenschaften, HWR Berlin, Berlin, Berlin, Germany

    Carsten Baumgarth

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Herbst, U., Voeth, M. (2018). Markenpersönlichkeitsmessung von B-to-B-Marken. In: Baumgarth, C. (eds) B-to-B-Markenführung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05097-9_43

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  • DOI: https://doi.org/10.1007/978-3-658-05097-9_43

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