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Von Helden und Schurken – Ein sozio-kognitives Modell zu Wirkungen von Narrationen in Organisationen

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Storytelling in der Organisationskommunikation

Zusammenfassung

Über die letzten Jahre ist Storytelling zu einem Trend in der Organisations- und Kommunikationsberatung geworden. Zahllose Beratungsfirmen haben begonnen, Storytelling anzubieten: Die Arbeit mit Geschichten und ebenso zahllose Anwendungs- und Praxisbücher zeugen von der Wirksamkeit bzw. der gewünschten Wirksamkeit von Geschichten im organisationalen Kontext. Viele dieser Bücher sind aus praktischen Erfahrungen heraus entstanden, geben Beobachtungen von gewichtigen Beispielen preis und bieten Anleitungen für die Entwicklung „richtig gemachter“ Geschichten an, die einmal verbreitet, ihre Wirkungen im Unternehmen entfalten können und zu allerlei Änderungen anstoßen könnten.

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Authors and Affiliations

  1. Krems, Österreich

    Kay Mühlmann, Manuel Nagl, Günther Schreder & Eva Mayr

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  1. Kay Mühlmann
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  2. Manuel Nagl
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  3. Günther Schreder
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  4. Eva Mayr
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  1. Fachhochschule Burgenland GmbH, Eisenstadt, Austria

    Silvia Ettl-Huber

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Mühlmann, K., Nagl, M., Schreder, G., Mayr, E. (2014). Von Helden und Schurken – Ein sozio-kognitives Modell zu Wirkungen von Narrationen in Organisationen. In: Ettl-Huber, S. (eds) Storytelling in der Organisationskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-06020-6_2

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  • DOI: https://doi.org/10.1007/978-3-658-06020-6_2

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