Abstract
This chapter will explain the different attributes of a retailer’s merchandise mix and the factors to consider when merchandise planning. The chapter discusses the merchandise mix, the development and importance of store brands and the integration of merchandise planning into the broader process of category management.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
As well as the explicitly cited sources, this case study uses the websites http://www.wholefoodsmarket.com, http://media.wholefoodsmarket.com/ and various reports and presentations.
References
Nielsen, A. C. (Ed.). (2006). Consumer-centric category management. Hoboken/NJ: John Wiley & Sons Inc.
American Pet Products Association (2015). Pet industry market size & ownership structure. http://www.americanpetproducts.org/press_industrytrends.asp. Accessed June 18, 2015.
Berman, B., & Evans, J. (2013). Retail management: A strategic approach (12th edn.). Upper Saddle River/NJ: Pearson Education.
Bloomberg (2015). Whole Foods’ new millennial-focused chain will be called 365. http://www.bloomberg.com/news/articles/2015-06-11/whole-foods-new-millennial-focused-chain-will-be-called-365. Accessed June 18, 2015.
Boatwright, P., & Nunes, J. (2001). Reducing assortment: An attribute-based approach. Journal of Marketing, 65(3), 50–63.
Bruhn, M. (2012). Handelsmarken – Erscheinungsformen, Potenziale und strategische Stoßrichtungen. In J. Zentes, B. Swoboda, D. Morschett & H. Schramm-Klein (Eds.), Handbuch Handel (2nd edn., pp. 543–563). Wiesbaden: Springer.
Consumer Affairs (2015). 365 by Whole Foods to be more budget-friendly store. http://www.consumeraffairs.com/news/365-by-whole-foods-to-be-more-budget-friendly-store-061115.html. Accessed June 18, 2015.
Corstjens, M., & Lal, R. (2000). Building store loyalty through store brands. Journal of Marketing Research, 37(August), 281–291.
Decathlon (2015). Our passion brands. http://preview.corporate.decathlon.hbgt1.com/en/our-brands/passion-brands/. Accessed June 8, 2015.
Dhar, S., & Hoch, S. (1997). Why store brand penetration varies by retailer. Marketing Science, 16(3), 208–227.
ECR Europe (1997). Category management best practice report. Brussels: ECR Europe.
Freeman, H. (2007). Over the top and over here: “Disney World” of food opens first UK store. The Guardian Online, June 7, 2007. http://www.theguardian.com/business/2007/jun/07/retail.supermarkets. Accessed June 8, 2015.
GfK (2010). HYPERLINK http://www.gfk.com/de/.
González-Benito, Ó., Martos-Partal, M., & Fustinoni-Venturini, M. (2015). Brand equity and store brand tiers. International Journal of Market Research, 57(1), 73–94.
Haas, R., Canavari, M., Pöchtrager, S., Centonze, R., & Nigro, G. (2010). Organic food in the European Union: a marketing analysis. In R. Haas, M. Canavari, B. Slee, T. Chen & A. Bundit (Eds.), Looking east looking west: organic and quality food marketing in Asia and Europe (pp. 21–46). Wageningen: Wageningen Academic Publishers.
Haas, R., Sterns, J., Meixner, O., Nyob, D., & Traar, V. (2013). Do US consumers’ perceive local and organic food differently? An analysis based on means-end chain analysis and word association. International Journal on Food System Dynamics, 4(3), 214–226.
Hoch, S., Bradlow, E., & Wansink, B. (1999). The variety of an assortment. Marketing Science, 18(4), 527–546.
Kumar, N., & Steenkamp, J.-B. (2007). Private label strategy: How to meet the store brand challenge. Boston: Harvard Business Review Press.
Mulhern, F. (1997). Retail marketing: From distribution to integration. International Journal of Research in Marketing, 14(2), 103–124.
Nie, C., & Zepeda, L. (2011). Lifestyle segmentation of US food shoppers to examine organic and local food consumption. Appetite, 57(1), 28–37.
Nielsen (2014). The state of private label around the world. New York-Diemen: Nielsen.
Ogden, J. R., & Ogden, D. T. (2005). Retailing – integrated retail management. Boston et al.: Dreamtech Press.
Peckenpaugh, D. (2014). Retailer of the year: Whole foods market. Private Label Buyer, March 2014, 12–14.
SAP (2010). https://go.sap.com/.
Scheibehenne, B., Greifeneder, R., & Todd, P. (2010). Can there ever be too many options? A meta-analytic review of choice overload. Journal of Consumer Research, 37(3), 409–425.
Senauer, B. (2001). The food consumer in the 21st century: New research perspectives, working paper 01–03. St. Paul, MN: The Retail Food Industry Center, University of Minnesota.
Statista (2015). Organic food sales in the U.S. from 2000–2013. http://www.statista.com/statistics/196952/organic-food-sales-in-the-us-since-2000/. Accessed June 6, 2015.
Sustainable Brands (2015). Whole Foods’ 365 stores to offer Whole Foods quality, standards at lower prices. http://www.sustainablebrands.com/news_and_views/brand_innovation/sustainable_brands/whole_foods_365_stores_offer_whole_foods_quality_. Accessed June 18, 2015.
Varley, R. (2014). Retail product management – buying and merchandising (3rd edn.). London: Routledge.
Whole Foods Market (2014). Annual report – form 10K. Austin/TX: Whole Foods Market.
Zentes, J., & Morschett, D. (2004a). Entwicklungstendenzen des Markenartikels aus Handelsperspektive. In M. Bruhn (Ed.), Handbuch Markenartikel (2nd edn., pp. 2719–2745). Wiesbaden: Gabler.
Zentes, J., & Morschett, D. (2004b). Sortimentsdiversifikation im Handel – eine theoretische und empirische Analyse. In A. Gröppel-Klein (Ed.), Konsumentenverhaltensforschung im 21. Jahrhundert (pp. 159–183). Wiesbaden: Gabler.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2017 Springer Fachmedien Wiesbaden GmbH
About this chapter
Cite this chapter
Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Merchandise and Category Management. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_12
Download citation
DOI: https://doi.org/10.1007/978-3-658-10183-1_12
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-10182-4
Online ISBN: 978-3-658-10183-1
eBook Packages: Business and ManagementBusiness and Management (R0)