Abstract
This chapter discusses the main characteristics and empirical relevance of a variety of store formats applied in non-food retailing. The diverse forms of retail stores represent different strategies for selling goods and services and are a result of the diversity of product groups covered by the term “general merchandise”.
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Notes
- 1.
In addition to those explicitly cited, sources used for this case study include the company websites http://decathlon.com and http://corporate.decathlon.com, various annual and interim reports.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Store-based Retailing – General Merchandise. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_3
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DOI: https://doi.org/10.1007/978-3-658-10183-1_3
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