Abstract
This chapter discusses the main characteristics and empirical relevance of retailing over the Internet, known as “online retailing”. As well as traditional forms of online retailing via computers, the proliferation of technologies offering Internet access has broadened the range of online retailing formats, with customers now able to access online shops via numerous devices, including smartphones, tablets and Internet-enabled TVs.
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Notes
- 1.
As well as explicitly cited sources, this case study uses the company’s website www.zalando.de, various annual and interim reports and investor relations presentations.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Online Retailing. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_4
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DOI: https://doi.org/10.1007/978-3-658-10183-1_4
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