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Wissenskluft-Perspektive und Digital Divide in der Gesundheitskommunikation

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Zusammenfassung

Der Beitrag gibt eine Übersicht zu Grundlagen, Weiterentwicklung und empirischer Umsetzung des Wissenskluft-Ansatzes und zu dessen Anwendung auf das Internet unter dem Stichwort „Digital Divide“. Diese beiden Forschungsperspektiven der Medienwirkungsforschung sind von Relevanz für die Gesundheitskommunikation allgemein und speziell auch für Gesundheitskampagnen. Darum wird in einem zweiten Schritt gezeigt, wie die Wissenskluft-Perspektive und das Konzept der sog. „Digital Divide“ im Feld der Gesundheitskommunikation theoretisch umgesetzt und empirisch angewendet worden sind.

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Authors and Affiliations

  1. Institut für Publizistikwissenschaft und Medienforschung, Universität Zürich, Zürich, Schweiz

    Heinz Bonfadelli

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  1. Heinz Bonfadelli
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Correspondence to Heinz Bonfadelli .

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  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

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Bonfadelli, H. (2019). Wissenskluft-Perspektive und Digital Divide in der Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_28

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  • DOI: https://doi.org/10.1007/978-3-658-10727-7_28

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